- Business Opportunities
- Category: Publications & Print Media
- Area Req: Garage storage
- No. of Franchise Outlets: 55
- Investment: GBP 10,000 - GBP 50,000
DOR-2-DOR & THE LETTERBOX CHANNEL
According to Direct marketing Association (DMA) research, Letterbox marketing has grown rapidly since 1994 and despite the growth of the internet and online Letterbox Marketing is a very important and effective method of local communications and promotion. The market in the UK is now worth nearly £1billion with 80% of the UK's top advertisers using door drops. This powerful marketing channel is confirmed by consumer research by the FreshMinds research for the Royal Mail which shows that 93% of consumers like getting door drops, product samples, vouchers and offers. Indeed 87% of consumers remember door drops, where only 35% remember email. 51% of adults think door drops are great for information on local services and 48% of the UK population has responded to a direct mail piece they received in the past year.
In 1987 Jeff Frankling our founder started a cooperative direct mail service called Zone Marketing. Following its success and the phenomenal growth of the industry many clients asked us to print and deliver their own leaflets and advertising material. With a rapidly growing number of clients demanding a reliable door to door distribution service clearly a significant opportunity existed. We established and developed DOR-2-DOR™ into a full service door drop marketing service.
ONLY ONE LETTERBOX
There are more tv, radio, newspapers, magazines than ever before not to mention the internet and outdoor advertising but fortunately there is still only one letterbox. Because the medium works so well, advertisers are turning to door drops more and more. At DOR-2-DOR we are proud to work with local shops, businesses and local government organisations. Using our tried and tested system of carefully managed Post People™ we minimise the clutter.
AREAS WE COVER
In the UK there are 29 million homes each with its own unique letterbox.DOR-2-DOR based in Harpenden Hertfordshire operates through a network of over 30 franchises across the UK covering about 4.5 million households and delivering to approximately 1 million homes every week. The areas we deliver to are based on Postcode Districts eg CB1, or AL5 which on average contain about 12,000 addresses. DOR-2-DOR subdivides these postcode districts into delivery rounds of approximately 750 households or letterboxes. The demographics of each round based on value and size of property are available for each round so that the client can accurately target the type of recipient that they wish to reach. All the details of the Postcode areas we cover including the individual DOR-2-DOR distribution zones are available by going to www.dor2dor.com/areas-covered.html on our website.
Dor-2-dor Investment Details
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GBP 10,000 - GBP 50,000