Britain skincare brand REN acquired by Unilever
Unilever, a British–Dutch multinational consumer goods company acquired REN Skincare, one of the leading skincare brands of Britain. Currently, the brand is sold in over 50 countries and has successfully created a strong consumer base. The range is sold predominantly in specialty stores and pharmacies.
REN is known for delivering effectiveness, naturalness and a pleasurable experience. The association with Unilever gives the brand a highly distinctive market position that has global relevance. Vasiliki Petrou, Senior Vice President, Unilever Prestige Brands, says: “We are pleased to include REN to the Unilever portfolio of personal care brands. The brand has an impeccable following that gives it a potential for further growth, as the natural products category is one of the fastest growing in skincare globally.”
Unilever is one of the world’s leading suppliers of food, home and personal care products with sales in over 190 countries and reaching out to over two billion consumers every day. It has over 174,000 employees and generated annual sales of €48.4 billion in 2014.
REN skincare is available across the world in countries like Australia, America, Norway and Taiwan. In the UK, the brand has a presence in stores of Liberty, Space NK, John Lewis, Marks & Spencer, ASOS as well as some select independent retailers.