Homewares retailer Tiger roars for massive store expansion across UK

Danish company, Homewares retailer Tiger is bullish about expanding its footprints in the UK market. The brand has been opening at a rate of two stores per week across Europe. Tiger’s Danish based parent company Zebra revealed that the revenues of the company rose from 44% to £234m in 2014. The company is aiming at opening new Tiger stores across the continent driven by its ambitious expansion strategy. In the UK, London and the South East have turned to be the Tiger’s biggest regions in terms of gaining profits.

Philip Bier, Chief Executive, Tiger London and South East said: “The growth has been driven by the rise of middle-class bargain hunters. The strategy has seen the brand open new stores in more premium locations, including Westfield and Richmond to cater to richer customers.”

Danish variety store, Tiger started its operation in 1995 in Copenhagen. Currently, the brand has developed from a modest outlet to a recognised homewares chain. Tiger opened its first UK store in June 2005. Tiger’s strategy of selling cheap goods is winning over shoppers in the UK, where demand has sent sales soaring. Tiger now has 411 stores across 26 countries. Last year, the retailer made its first foray into France, Austria, Estonia, the Czech Republic and Cyprus.