Potbelly to begin its UK operation in London soon

Potbelly, a US-based sandwich chain has announced to enter the London market with its first store that is expected to be open this summer. The sandwich company also has plans to open another 10 branches in the capital in the future. The brand will offer its famous toasted sandwiches with some new additions for the British market along with soups, salads and daily baked cookies.

Akbar Sheikh, Director of Potbelly’s UK partner Sheikh Holdings, says, "I think it will be a shot in the arm for London’s sandwich market. We think it is going to bring something new. We believe in doing something different. Our aim is to make Potbelly in the UK as big as it is in the US. We are focusing on central London and hoping to open at least 10 stores in the next five years.”

American sandwich chain Potbelly began its ride in 1996. When an ambitious, entrepreneurial young man named Bryant Keil started the first store on Lincoln Avenue in Chicago, Illinois. Thereafter, brand never looked back and went on to spread its foothold across the country. Presently, Potbelly has almost over 400 outlets running successfully across the US.