Skechers Performance Division seeks growth under Colin Montgomerie
Sports footwear major Skechers has announced that European golf legend, Colin Montgomerie will be the brand ambassador for the Skechers GO GOLF line. It is anticipated that he will play an integral role enhancing the brand consciousness amongst the golf community in the UK and rest of the Europe. The multi-year partnership will feature the two-time Senior Major winner, winning Ryder Cup captain and eight-time European Order of Merit winner, Montgomerie, in Skechers GO GOLF marketing and advertising campaigns spanning print, digital, outdoor and in-store mediums.
Pete Youell, Managing Director, Skechers UK and Ireland said, “We are extremely excited to announce the addition of Colin Montgomerie to the Skechers Performance Division as we continue to expand the Skechers GO GOLF platform. Partnering with Colin, a true champion and golf legend, is in line with our growth strategy for the Performance Division and he will play an integral role building our brand awareness amongst the golf community here in the UK, Ireland and across Europe.”
The success and expansion of the Skechers performance division comes at a time when Skechers USA, Inc. ranks as the second largest sports footwear brand in the US, hitting historical revenues in the first quarter of 2015. Skechers Performance Division is known for developing products that combine high performance technology and innovation with unparalleled comfort, and Skechers GO GOLF follows suit, bringing advanced footwear to the fairway that is built for functionality and comfort, on and off the green.